Paid Ads Readiness Score
Score whether a brand is actually ready to spend — before you take on the account and inherit the blame.
Best for: Paid-media agencies, freelance media buyers, and in-house marketers gating new engagements.
Question 2 of 5
Does the landing page ask for one clear action?
The problem it solves
Every paid-media agency dies the same way: taking on the account that had no offer, no tracking, and no follow-up — then wearing the CAC that was never yours to fix.
Built for lead-driven businesses that want qualified leads, not just email addresses.
A pre-onboarding assessment that replaces the raw discovery form. Prospects see whether they're ready to spend today; you avoid the client whose landing page will bury your creative.
Every submission becomes a scored lead in your dashboard.
- Company, offer, and monthly budget band.
- Readiness band and the top blocker.
- Follow-up SLA — a strong buying signal on its own.
- Source tag: work-with-us · LinkedIn · cold email · newsletter.
Questions that surface real signal.
- 1What's the single core offer and price?
- 2Does the landing page ask for one clear action?
- 3Is conversion tracking in place today — pixel, GA4, server-side?
- 4What monthly ad budget can start on day one?
- 5How fast does a lead get a first reply — minutes, hours, next day?
Every prospect gets a scored, useful outcome.
Ready to launch
Offer, landing, tracking, budget, and follow-up all in place — book the kickoff.
One clear blocker
One pillar is missing — send the fix, offer a paid setup sprint before spending live.
Not ready — foundations first
Two or more foundations broken — recommend a strategy engagement before any ad budget goes live.
A branded, personalized result — not another PDF.
Every submission ends on a scored result page like this. Prospects walk away with something useful, and you land a scored lead with context.
- Score + result band with a clear one-line summary
- Recommended next steps tuned to the answers
- A booking CTA that goes straight to your calendar
Ready to launch
Clear single offer, a real landing page with a next step, conversion tracking in place, budget realistic for the market, and a follow-up SLA — worth a kickoff call this week.
Recommended next steps
- Book the kickoff and creative brief for next week
- Confirm pixel access and conversions API in the audit
- Draft the first test plan with the two-week budget
One link — share it everywhere it fits.
This template works well in the places your buyers already show up. Drop the link in a bio, a reply, or a scheduled campaign.
The 'work with us' page CTA
The LinkedIn bio and pinned post
The opening line of every cold email
Auto-reply to any 'can you run our ads?' inbound
A resource in your paid-media newsletter
The follow-up after every conference or podcast
Questions about this template
Launch this assessment funnel today.
Customize the questions, wire it to your booking link, and start capturing scored leads.
This template scores ad-programme readiness against the criteria you configure. It is not an ad-account audit, a media plan, or a guarantee of ROAS.