UTM Campaign Link Builder
Build a properly tagged campaign URL in seconds — with plain-English hints for every field and a local history of your last 10 links.
The page the click should land on. Include https://.
Where the click came from — a product or property name. e.g. newsletter, facebook, partner_x.
The type of channel. Stick to a short shared list.
A name for this specific campaign — reused across every link that belongs to it. e.g. spring_launch_2026.
Optional. Distinguishes creatives inside the same campaign — e.g. hero_button vs footer_link.
Optional. Mostly used for paid keywords.
How this tool works
The builder normalises each field (lowercased, spaces become underscores) and produces a valid, tagged URL you can paste anywhere. Recent links live in your browser only — clearing your storage clears the history.
Worked example
Destination https://leadcues.com/templates, source newsletter, medium email, campaign spring_launch_2026, content hero_button becomes https://leadcues.com/templates?utm_source=newsletter&utm_medium=email&utm_campaign=spring_launch_2026&utm_content=hero_button.
A matching template
Ready to turn this into an assessment your visitors can actually take? Start from this template:
Frequently asked questions
UTM parameters are little tags you add to a URL (utm_source, utm_medium, utm_campaign, utm_content, utm_term) so your analytics tool knows where a visitor came from.
A note on estimates: This tool builds links; it doesn't set them up in your analytics tool. Follow your analytics platform's guidance for what to name channels.
Turn this into a real lead capture assessment.
Lead Cues packages the same idea into a short, shareable assessment — visitors get a personal result, and you get a scored lead ready to follow up.