Website Conversion Audit
Five questions turn 'is my site any good?' into a scored conversation — with the highest-leverage fix on the visitor's screen and the enquiry already in your inbox.
Best for: Web designers, developers, CRO consultants, and marketers who charge for scoped strategy work.
Question 2 of 5
What's the one action you want visitors to take?
The problem it solves
Prospects arrive at 'I need my site fixed' — but nobody, including them, knows whether the fix is copy, offer, funnel, or traffic. The discovery call becomes a free audit.
Built for lead-driven businesses that want qualified leads, not just email addresses.
A short conversion diagnostic that replaces the raw contact form. Prospects get their weakest step and the fix worth doing first; you get a scoped brief before the call is booked.
Every submission becomes a scored lead in your dashboard.
- Site URL, current traffic band, and primary goal.
- Readiness band and the top-fix category — copy, offer, funnel, traffic, or follow-up.
- Direct quote from the 'one action' question — priceless positioning intel.
- Source tag: homepage · nav · LinkedIn · cold email · exit intent.
Questions that surface real signal.
- 1Where is most of your traffic coming from today?
- 2What's the one action you want visitors to take?
- 3Is the offer, price, and next step visible without scrolling?
- 4What proof — case studies, testimonials, logos, numbers — is on the page?
- 5What happens in the 24 hours after someone submits a form?
Every prospect gets a scored, useful outcome.
Conversion-ready
Traffic, offer clarity, and follow-up are aligned — recommend a targeted CRO experiment plan.
One clear leak
A single step drops most visitors — send the fix on-screen and offer a paid audit for the surrounding funnel.
Foundations first
Offer, traffic, or follow-up is missing — recommend a strategy engagement before any design or code work.
A branded, personalized result — not another PDF.
Every submission ends on a scored result page like this. Prospects walk away with something useful, and you land a scored lead with context.
- Score + result band with a clear one-line summary
- Recommended next steps tuned to the answers
- A booking CTA that goes straight to your calendar
Offer clarity is the leak
Traffic and above-the-fold action are healthy — but the offer page reads like a features list, so warm visitors bounce before they see the price or the next step.
Recommended next steps
- Rewrite the offer page around a single outcome
- Add a proof strip and a specific next step above the fold
- Defer the redesign — the copy is the constraint
One link — share it everywhere it fits.
This template works well in the places your buyers already show up. Drop the link in a bio, a reply, or a scheduled campaign.
The homepage above-the-fold CTA
The 'work with us' button in the site nav
The LinkedIn bio and pinned post
The opening line of every cold email
Exit-intent overlay on the services page
The call-to-action inside your best-performing blog post
Questions about this template
Launch this assessment funnel today.
Customize the questions, wire it to your booking link, and start capturing scored leads.
This template scores conversion readiness against the criteria you configure. It is not a technical audit, an accessibility review, or a guarantee of results.