模板 · 网站与转化优化

网站转化审计

五道题把"我的网站好不好?"变成一场有评分的对话——把杠杆最高的改动显示在访客屏幕上,咨询已在你的收件箱。

最适合: 按明确范围收费提供策略工作的网页设计师、开发者、CRO顾问和营销人员。

第 2 题(共 5 题)

What's the one action you want visitors to take?

很少
有时
经常
几乎总是

The problem it solves

Prospects arrive at 'I need my site fixed' — but nobody, including them, knows whether the fix is copy, offer, funnel, or traffic. The discovery call becomes a free audit.

适合谁

Built for lead-driven businesses that want qualified leads, not just email addresses.

A short conversion diagnostic that replaces the raw contact form. Prospects get their weakest step and the fix worth doing first; you get a scoped brief before the call is booked.

What you learn as the owner or team

每次提交都会成为你仪表板中的一个打分潜在客户。

  • Site URL, current traffic band, and primary goal.
  • Readiness band and the top-fix category — copy, offer, funnel, traffic, or follow-up.
  • Direct quote from the 'one action' question — priceless positioning intel.
  • Source tag: homepage · nav · LinkedIn · cold email · exit intent.
示例问题

能揭示真实信号的问题。

  1. 1Where is most of your traffic coming from today?
  2. 2What's the one action you want visitors to take?
  3. 3Is the offer, price, and next step visible without scrolling?
  4. 4What proof — case studies, testimonials, logos, numbers — is on the page?
  5. 5What happens in the 24 hours after someone submits a form?
结果分组示例

每位潜在客户都会获得一个有分数、有价值的结果。

已具备转化能力

Traffic, offer clarity, and follow-up are aligned — recommend a targeted CRO experiment plan.

一处明显漏损

A single step drops most visitors — send the fix on-screen and offer a paid audit for the surrounding funnel.

先打好基础

Offer, traffic, or follow-up is missing — recommend a strategy engagement before any design or code work.

潜在客户看到的内容

带有品牌的个性化结果 — 而不是又一份 PDF。

每次提交都会以类似这样的评分结果页结束。潜在客户获得有用的信息,你得到带有背景信息的评分线索。

  • 分数 + 结果分组,附带清晰的一行摘要
  • 根据回答定制的推荐后续步骤
  • 直接跳转到你日历的预约 CTA
Your resultPreview
58
/ 100

Offer clarity is the leak

Traffic and above-the-fold action are healthy — but the offer page reads like a features list, so warm visitors bounce before they see the price or the next step.

Recommended next steps

  • Rewrite the offer page around a single outcome
  • Add a proof strip and a specific next step above the fold
  • Defer the redesign — the copy is the constraint
Best channels to share it

One link — share it everywhere it fits.

This template works well in the places your buyers already show up. Drop the link in a bio, a reply, or a scheduled campaign.

The homepage above-the-fold CTA

The 'work with us' button in the site nav

The LinkedIn bio and pinned post

The opening line of every cold email

Exit-intent overlay on the services page

The call-to-action inside your best-performing blog post

常见问题

关于此模板的问题

今天就启动这个评估漏斗。

自定义问题,连接到你的预约链接,开始获取评分线索。

This template scores conversion readiness against the criteria you configure. It is not a technical audit, an accessibility review, or a guarantee of results.