转化率计算

线索捕获转化率计算器

Punch in your numbers for any lead-capture page. See exactly where visitors drop off — and which single gap is costing you the most.

Start rate
30.0%
starts ÷ visits
Completion rate
58.3%
completions ÷ starts
Opt-in rate
51.4%
opt-ins ÷ completions
Overall conversion
9.0%
opt-ins ÷ visits

Your largest measured drop-off

Visits → Starts: lost 1,400 people (2,000 → 600). That's the single biggest gap in the numbers you entered — a sensible place to test the next change.

This flags where visitors are leaving. It doesn't tell you why — that's what user interviews, session replay, and a real change test are for.

这款工具怎么工作

Four inputs, four percentages, one drop-off flag. Nothing more, nothing invented. Copy this into your weekly review and watch the same page's numbers move over time — that's the useful comparison.

计算示例

Example: 2,000 visits, 600 starts, 350 completions, 180 opt-ins → 30% start, 58% completion, 51% opt-in, 9% overall. Biggest gap: visits → starts (1,400 people). That says the page itself, not the form, is the current bottleneck.

匹配的模板

想把它变成访客真正可以完成的测评?从这个模板开始:

网站转化审计
Turn this diagnostic into an ongoing assessment your visitors can take.
指南
测验漏斗 vs 联系表单
应用场景
Ecommerce brands

常见问题

  • 开始率 = 开始 ÷ 访问;完成率 = 完成 ÷ 开始;留资率 = 留资 ÷ 完成;整体 = 留资 ÷ 访问。没有花招,就是纸巾背面能算清的算术。

关于估算的说明:Percentages are only as good as the inputs. Use the same date range and traffic source for every number, and re-check the raw counts before drawing conclusions.

Next step

Turn this into a real lead capture assessment.

Lead Cues packages the same idea into a short, shareable assessment — visitors get a personal result, and you get a scored lead ready to follow up.