Website Lead Readiness Audit
Show prospects where their site loses leads — and how ready it is to turn traffic into qualified conversations.
Best for: Web designers, developers, and marketers offering site or CRO services.
Question 2 of 5
How many leads do you get in a typical month?
Built for coaches who want qualified leads, not just email addresses.
A branded audit that gives prospects a useful readout on the spot — and gives you a scored, well-scoped lead.
Every submission becomes a scored lead in your dashboard.
- Prospect name and contact.
- Their answers, score, and result band.
- Suggested opener for the first call.
- Source tag on every submission.
Questions that surface real signal.
- 1What's the primary action you want visitors to take?
- 2How many leads do you get in a typical month?
- 3Do visitors currently see anything personalized?
- 4How do you capture leads from social or ads?
- 5What's the biggest complaint you hear about the site?
Every prospect gets a scored, useful outcome.
Ready to scale
Site is capturing well — great fit for growth or retainer work.
Needs targeted fixes
Fixable gaps in flow, copy, or capture — perfect for a scoped project.
Rebuild territory
Structural issues — best fit for a redesign or full audit.
A branded, personalized result — not another PDF.
Every submission ends on a scored result page like this. Prospects walk away with something useful, and you land a scored lead with context.
- Score + result band with a clear one-line summary
- Recommended next steps tuned to the answers
- A booking CTA that goes straight to your calendar
Needs targeted fixes
Design and copy are OK; the lead-capture flow leaks in two clear spots.
Recommended next steps
- Rework the primary CTA above the fold
- Add a lead magnet with a personal result
- Reduce form fields to the essentials
Questions about this template
Launch this assessment funnel today.
Customize the questions, wire it to your booking link, and start capturing scored leads.
For lead generation and design consulting only. Not a guarantee of ranking, traffic, or revenue outcomes.