Quiz Funnel ROI Calculator
Enter your traffic and rates. See estimated completions, leads, customers, revenue, and the break-even point — all with transparent math and no benchmarks pretending to be data.
Break-even view
At your current inputs, you break even at 1 lead(s) per month (0.07 customer(s)) — anything above is profit given your tool cost of $29.
Projected profit (revenue − tool cost): $14,821
How this tool works
This calculator multiplies six numbers you enter and shows the result. Nothing is fetched or benchmarked. Change any rate to see how much the outcome depends on that step — the rates you're least sure about are the ones worth measuring first.
Worked example
Example: 3,000 visits × 25% start × 60% completion × 55% opt-in × 15% close × $400 = about $17,820 / month at those rates. Reduce the close rate to 10% and revenue drops to about $11,880. The point of the tool is that sensitivity, not the specific number.
A matching template
Ready to turn this into an assessment your visitors can actually take? Start from this template:
Frequently asked questions
Every number is calculated from what you enter. We don't inject industry benchmarks. If a rate looks off, change the input — the result updates instantly.
A note on estimates: This is a math projection using rates you supplied, not a forecast or a guarantee. Lead Cues does not claim these results will apply to your business.
Turn this into a real lead capture assessment.
Lead Cues packages the same idea into a short, shareable assessment — visitors get a personal result, and you get a scored lead ready to follow up.