Score calculator

Lead Qualification Score Calculator

Answer 6 short questions about a lead in your inbox. Get a score, a plain-English reason, and the right next step — in under 30 seconds.

Live score
67
/ 100
WARM

Nurture with intent. Don't dump them in a drip.

1
When do they want to move forward?
2
How clear is their budget?
3
How well do they match your best customers?
4
How engaged have they been so far?
5
Are they the decision maker?
6
Why now?
What this means

Reason: Real interest, but at least one big signal is missing — timing, budget, or decision authority.

Next step: Send one useful, personalized message that fills the gap you're missing. Ask one specific question that unlocks the next move.

How to use this

Score every new lead as it comes in. Use hot for same-day outreach, warm for a personalized follow-up, and cool for a light nurture. When you're doing this for every lead, it's time to let an assessment do it automatically.

Next step

Turn this into a real lead capture assessment.

Lead Cues packages the same idea into a short, shareable assessment — visitors get a personal result, and you get a scored lead ready to follow up.