Assessment Question Starter
Give it your audience, goal, and offer. Get a deterministic starter set of 12 questions grouped into fit, urgency, problem, and next step — then rewrite them in your voice.
Fit
Are they your kind of person?- Which best describes you as a small business owner?
- What's your current situation right now — just starting, in the middle of it, or trying to fix something specific?
- Have you ever worked with something like a short 20-minute strategy call before?
Urgency
Is now the moment?- When do you ideally want to qualify inbound leads?
- On a scale from “no rush” to “this month,” how urgent is this?
- What would change for you if this was solved 30 days from now?
Problem
What are we actually solving?- What's the single biggest thing stopping you from being able to qualify inbound leads?
- What have you already tried?
- If we could fix just one thing about qualify inbound leads, what should it be?
Next step
What happens after they submit?- If we think a short 20-minute strategy call could help, what's the next step you'd want to take?
- What's the best way to reach you: email, SMS, or a short call?
- Is there anything you'd like us to know before we reply?
How this tool works
The starter set is a fixed template with your inputs slotted in. It's meant to save you a blank-page moment, not to replace your judgement. Rewrite anything that doesn't sound like you and cut anything that doesn't earn its place.
Worked example
With audience 'small business owner', goal 'qualify inbound leads', offer 'a 20-minute strategy call', the tool asks fit questions like 'Which best describes you as a small business owner?' and next-step questions like 'If we think a 20-minute strategy call could help, what's the next step you'd want to take?'
A matching template
Ready to turn this into an assessment your visitors can actually take? Start from this template:
Frequently asked questions
No. The starter set is fully deterministic — same inputs, same output every time. It's a scaffold you edit into your own voice, not a black-box generator.
A note on estimates: Question quality depends on your inputs. This is a scaffold, not a finished assessment — always review, edit, and test on real visitors.
Turn this into a real lead capture assessment.
Lead Cues packages the same idea into a short, shareable assessment — visitors get a personal result, and you get a scored lead ready to follow up.