Score de maturité paid ads
Notez si une marque est réellement prête à dépenser — avant d'accepter le compte et d'endosser la responsabilité.
Idéal pour : Agences paid media, acheteurs freelance et marketeurs internes qui filtrent les nouveaux engagements.
Question 2 sur 5
Does the landing page ask for one clear action?
The problem it solves
Every paid-media agency dies the same way: taking on the account that had no offer, no tracking, and no follow-up — then wearing the CAC that was never yours to fix.
Built for lead-driven businesses that want qualified leads, not just email addresses.
A pre-onboarding assessment that replaces the raw discovery form. Prospects see whether they're ready to spend today; you avoid the client whose landing page will bury your creative.
Chaque soumission devient un lead scoré dans votre tableau de bord.
- Company, offer, and monthly budget band.
- Readiness band and the top blocker.
- Follow-up SLA — a strong buying signal on its own.
- Source tag: work-with-us · LinkedIn · cold email · newsletter.
Des questions qui révèlent de vrais signaux.
- 1What's the single core offer and price?
- 2Does the landing page ask for one clear action?
- 3Is conversion tracking in place today — pixel, GA4, server-side?
- 4What monthly ad budget can start on day one?
- 5How fast does a lead get a first reply — minutes, hours, next day?
Chaque prospect obtient un résultat utile et noté.
Prêt à lancer
Offer, landing, tracking, budget, and follow-up all in place — book the kickoff.
Un blocage clair
One pillar is missing — send the fix, offer a paid setup sprint before spending live.
Pas prêt — les fondations d'abord
Two or more foundations broken — recommend a strategy engagement before any ad budget goes live.
Un résultat personnalisé et de marque — pas un autre PDF.
Chaque soumission se termine sur une page de résultats notée comme celle-ci. Les prospects repartent avec quelque chose d'utile, et vous obtenez un lead scoré avec son contexte.
- Score + result band with a clear one-line summary
- Recommended next steps tuned to the answers
- A booking CTA that goes straight to your calendar
Ready to launch
Clear single offer, a real landing page with a next step, conversion tracking in place, budget realistic for the market, and a follow-up SLA — worth a kickoff call this week.
Recommended next steps
- Book the kickoff and creative brief for next week
- Confirm pixel access and conversions API in the audit
- Draft the first test plan with the two-week budget
One link — share it everywhere it fits.
This template works well in the places your buyers already show up. Drop the link in a bio, a reply, or a scheduled campaign.
The 'work with us' page CTA
The LinkedIn bio and pinned post
The opening line of every cold email
Auto-reply to any 'can you run our ads?' inbound
A resource in your paid-media newsletter
The follow-up after every conference or podcast
Questions sur ce modèle
Lancez cet entonnoir d'évaluation aujourd'hui.
Personnalisez les questions, connectez-le à votre lien de réservation et commencez à capturer des leads qualifiés.
This template scores ad-programme readiness against the criteria you configure. It is not an ad-account audit, a media plan, or a guarantee of ROAS.