Plantilla · Web y CRO

Auditoría de conversión web

Cinco preguntas convierten '¿mi web es buena?' en una conversación con puntuación — con el arreglo de mayor impacto en pantalla y la consulta ya en tu bandeja.

Ideal para: Diseñadores web, desarrolladores, consultores CRO y marketers que cobran por trabajo estratégico definido.

Pregunta 2 de 5

What's the one action you want visitors to take?

Rara vez
A veces
A menudo
Casi siempre

The problem it solves

Prospects arrive at 'I need my site fixed' — but nobody, including them, knows whether the fix is copy, offer, funnel, or traffic. The discovery call becomes a free audit.

Para quién es

Built for lead-driven businesses that want qualified leads, not just email addresses.

A short conversion diagnostic that replaces the raw contact form. Prospects get their weakest step and the fix worth doing first; you get a scoped brief before the call is booked.

What you learn as the owner or team

Cada envío se convierte en un lead puntuado en tu panel.

  • Site URL, current traffic band, and primary goal.
  • Readiness band and the top-fix category — copy, offer, funnel, traffic, or follow-up.
  • Direct quote from the 'one action' question — priceless positioning intel.
  • Source tag: homepage · nav · LinkedIn · cold email · exit intent.
Preguntas de ejemplo

Preguntas que revelan señales reales.

  1. 1Where is most of your traffic coming from today?
  2. 2What's the one action you want visitors to take?
  3. 3Is the offer, price, and next step visible without scrolling?
  4. 4What proof — case studies, testimonials, logos, numbers — is on the page?
  5. 5What happens in the 24 hours after someone submits a form?
Ejemplo de rangos de resultado

Cada prospecto obtiene un resultado puntuado y útil.

Listo para convertir

Traffic, offer clarity, and follow-up are aligned — recommend a targeted CRO experiment plan.

Una fuga clara

A single step drops most visitors — send the fix on-screen and offer a paid audit for the surrounding funnel.

Primero los cimientos

Offer, traffic, or follow-up is missing — recommend a strategy engagement before any design or code work.

Lo que ven los prospectos

Un resultado personalizado con tu marca — no otro PDF.

Cada envío termina en una página de resultados puntuada como esta. Los prospectos se llevan algo útil y tú consigues un lead puntuado con contexto.

  • Puntuación + rango de resultado con un resumen claro de una línea
  • Próximos pasos recomendados según las respuestas
  • Un CTA de reserva que va directo a tu calendario
Your resultPreview
58
/ 100

Offer clarity is the leak

Traffic and above-the-fold action are healthy — but the offer page reads like a features list, so warm visitors bounce before they see the price or the next step.

Recommended next steps

  • Rewrite the offer page around a single outcome
  • Add a proof strip and a specific next step above the fold
  • Defer the redesign — the copy is the constraint
Best channels to share it

One link — share it everywhere it fits.

This template works well in the places your buyers already show up. Drop the link in a bio, a reply, or a scheduled campaign.

The homepage above-the-fold CTA

The 'work with us' button in the site nav

The LinkedIn bio and pinned post

The opening line of every cold email

Exit-intent overlay on the services page

The call-to-action inside your best-performing blog post

Preguntas frecuentes

Preguntas sobre esta plantilla

Lanza este funnel de evaluación hoy.

Personaliza las preguntas, conéctalo a tu enlace de reserva y empieza a capturar leads puntuados.

This template scores conversion readiness against the criteria you configure. It is not a technical audit, an accessibility review, or a guarantee of results.