Calculadora de conversión de captura de leads
Punch in your numbers for any lead-capture page. See exactly where visitors drop off — and which single gap is costing you the most.
Your largest measured drop-off
Visits → Starts: lost 1,400 people (2,000 → 600). That's the single biggest gap in the numbers you entered — a sensible place to test the next change.
This flags where visitors are leaving. It doesn't tell you why — that's what user interviews, session replay, and a real change test are for.
Cómo funciona esta herramienta
Four inputs, four percentages, one drop-off flag. Nothing more, nothing invented. Copy this into your weekly review and watch the same page's numbers move over time — that's the useful comparison.
Ejemplo resuelto
Example: 2,000 visits, 600 starts, 350 completions, 180 opt-ins → 30% start, 58% completion, 51% opt-in, 9% overall. Biggest gap: visits → starts (1,400 people). That says the page itself, not the form, is the current bottleneck.
Una plantilla que encaja
¿Listo para convertir esto en una evaluación real que tus visitantes puedan hacer? Empieza desde esta plantilla:
Preguntas frecuentes
Tasa de inicio = inicios ÷ visitas. Tasa de finalización = finalizaciones ÷ inicios. Tasa de opt-in = opt-ins ÷ finalizaciones. Total = opt-ins ÷ visitas. Nada complicado — la misma cuenta que haces en una servilleta.
Una nota sobre las estimaciones: Percentages are only as good as the inputs. Use the same date range and traffic source for every number, and re-check the raw counts before drawing conclusions.
Turn this into a real lead capture assessment.
Lead Cues packages the same idea into a short, shareable assessment — visitors get a personal result, and you get a scored lead ready to follow up.