Puntuación de preparación para paid ads
Puntúa si una marca está realmente lista para invertir — antes de aceptar la cuenta y cargar con la culpa.
Ideal para: Agencias de paid media, compradores freelance y marketers in-house que filtran nuevos proyectos.
Pregunta 2 de 5
Does the landing page ask for one clear action?
The problem it solves
Every paid-media agency dies the same way: taking on the account that had no offer, no tracking, and no follow-up — then wearing the CAC that was never yours to fix.
Built for lead-driven businesses that want qualified leads, not just email addresses.
A pre-onboarding assessment that replaces the raw discovery form. Prospects see whether they're ready to spend today; you avoid the client whose landing page will bury your creative.
Cada envío se convierte en un lead puntuado en tu panel.
- Company, offer, and monthly budget band.
- Readiness band and the top blocker.
- Follow-up SLA — a strong buying signal on its own.
- Source tag: work-with-us · LinkedIn · cold email · newsletter.
Preguntas que revelan señales reales.
- 1What's the single core offer and price?
- 2Does the landing page ask for one clear action?
- 3Is conversion tracking in place today — pixel, GA4, server-side?
- 4What monthly ad budget can start on day one?
- 5How fast does a lead get a first reply — minutes, hours, next day?
Cada prospecto obtiene un resultado puntuado y útil.
Listo para lanzar
Offer, landing, tracking, budget, and follow-up all in place — book the kickoff.
Un bloqueador claro
One pillar is missing — send the fix, offer a paid setup sprint before spending live.
No listo — primero los cimientos
Two or more foundations broken — recommend a strategy engagement before any ad budget goes live.
Un resultado personalizado con tu marca — no otro PDF.
Cada envío termina en una página de resultados puntuada como esta. Los prospectos se llevan algo útil y tú consigues un lead puntuado con contexto.
- Puntuación + rango de resultado con un resumen claro de una línea
- Próximos pasos recomendados según las respuestas
- Un CTA de reserva que va directo a tu calendario
Ready to launch
Clear single offer, a real landing page with a next step, conversion tracking in place, budget realistic for the market, and a follow-up SLA — worth a kickoff call this week.
Recommended next steps
- Book the kickoff and creative brief for next week
- Confirm pixel access and conversions API in the audit
- Draft the first test plan with the two-week budget
One link — share it everywhere it fits.
This template works well in the places your buyers already show up. Drop the link in a bio, a reply, or a scheduled campaign.
The 'work with us' page CTA
The LinkedIn bio and pinned post
The opening line of every cold email
Auto-reply to any 'can you run our ads?' inbound
A resource in your paid-media newsletter
The follow-up after every conference or podcast
Preguntas sobre esta plantilla
Lanza este funnel de evaluación hoy.
Personaliza las preguntas, conéctalo a tu enlace de reserva y empieza a capturar leads puntuados.
This template scores ad-programme readiness against the criteria you configure. It is not an ad-account audit, a media plan, or a guarantee of ROAS.
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