Lead Cues + Brevo
Kick off the right Brevo sequence the moment a lead is ready.
Lead Cues adds every finished assessment straight into Brevo (formerly Sendinblue) on the list you choose, with tags for their score — so your buyer sequence, nurture flow, or waitlist reminder starts on its own.
- Connection type
- Direct app connector
- Setup difficulty
- Easy
- セットアップ時間
- About 5 minutes
- Lead Cues plan
- スターターIncluded on Starter and above
- カテゴリー
- Email marketing
The lead details Lead Cues hands to Brevo
- Name and email address
- Score and result level in Brevo attributes
- Tags for Hot, Warm, and Cool bands
- Which template they answered
- Source and campaign details
The moments that fire this off
- Every time someone finishes the assessment
- When a returning lead retakes it and lands in a new band
- When you re-send from the Lead Cues dashboard
Why small business owners plug Brevo into Lead Cues
The point isn't the wire — it's the time you save and the leads you stop losing.
Your Brevo automations trigger on tags — so Hot leads start the buyer flow immediately.
Warm and Cool leads still get nurtured through your existing sequences.
SMS campaigns in Brevo can react to Hot bands, not just email.
You stop importing CSVs into Brevo and losing track of who's already been emailed.
Every campaign in Brevo finally has a real lead source attached.
How this plays out in a real week
A course creator running a launch
A subscriber finishes the 'Am I ready for this course?' assessment and scores 88. Lead Cues adds them to the Launch list in Brevo and tags them 'ready-to-enroll'.
Brevo's launch automation fires the 'You're ready — here's the enrollment link' email that same minute. The subscriber joins the cohort before doors close.
Connecting Brevo in about 5 minutes
No developer required. If you can copy and paste a link, you can do this.
- 1Open your Lead Cues dashboard and click Integrations → Brevo.
- 2Paste your Brevo API key (Brevo → SMTP & API → API keys).
- 3Choose which Brevo list Lead Cues should add contacts to.
- 4Pick the tags for Hot, Warm, and Cool bands — or use the defaults.
- 5Save. The next assessment finish shows up in Brevo automatically.
Common questions about the Brevo integration
Do I need a paid Brevo plan?
No — Brevo's free plan works. Lead Cues does not add any Brevo fees.
Does this work with the old Sendinblue accounts?
Yes — Sendinblue rebranded to Brevo. Your existing account and API keys work as-is.
Can I send to more than one list?
Yes — you can pick a different list per assessment template.
Will duplicates be created?
No — Lead Cues matches on email and updates the existing contact with new score, tags, and answers.